The Oscar controversy #OscarsSoWhite about the lack of diversity is not a laughing matter.
And it is something that artists have approached from every angle and haven't managed to get it right yet. And definitely not for the second year in a row of no black actors being nominated.
What to do when there is an impossible problem?? Call for the UX superheroes!
Or, just bring in the end-users and see what they have to say.
Chris Rock used his moment to go to the people on the streets, standing outside of a movie theater. In Compton, right next to Hollywood. Audience= Customers=Users of the film industrial complex. The actual audience of movie go-ers. Except, the innovative thing here is that it was an AFRICAN AMERICAN audience, which is not a minority at all.
And they did not even KNOW about most of the movies which were nominated, even convinced he was making them up. Did they miss the grand advertisements? Or are they so used to tuning out these irrelevant dramas that the ads didn't even matter?
By doing this, he brought the issue to the people who need to pay attention. The Producers and the Marketing people, who just so happen to hate being shown how wrong they are to the world. Who else in the industry saw it? Anyone else in Hollywood who wants an Oscar. There's a giant audience that is NOT being served by the Oscars. And now, everyone has heard the (often ignored) voice of the customer.
The system is broken. And Chris Rock just showed off his research to the world.
Missed the Oscars? The Video is here.
And it is something that artists have approached from every angle and haven't managed to get it right yet. And definitely not for the second year in a row of no black actors being nominated.
What to do when there is an impossible problem?? Call for the UX superheroes!
Or, just bring in the end-users and see what they have to say.
Chris Rock used his moment to go to the people on the streets, standing outside of a movie theater. In Compton, right next to Hollywood. Audience= Customers=Users of the film industrial complex. The actual audience of movie go-ers. Except, the innovative thing here is that it was an AFRICAN AMERICAN audience, which is not a minority at all.
And they did not even KNOW about most of the movies which were nominated, even convinced he was making them up. Did they miss the grand advertisements? Or are they so used to tuning out these irrelevant dramas that the ads didn't even matter?
By doing this, he brought the issue to the people who need to pay attention. The Producers and the Marketing people, who just so happen to hate being shown how wrong they are to the world. Who else in the industry saw it? Anyone else in Hollywood who wants an Oscar. There's a giant audience that is NOT being served by the Oscars. And now, everyone has heard the (often ignored) voice of the customer.
The system is broken. And Chris Rock just showed off his research to the world.
Missed the Oscars? The Video is here.
